This sample is copy I wrote on behalf of a Global VP of Commercial Sales.

Goal: Keep sales teams motivated and informed on that state of the business quarterly.

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Hello Team,

As we head into the final stretch of 2023, we must make sure we are ready to meet the challenges ahead. The previous three months have seen a dramatic shift in demand and a softening in the telecom market. While this downturn is sudden, it is not unexpected. As early as July, many end customers and distribution partners realized they had more inventory than needed—resulting in slowed demand, shortened lead times, and production capacity that exceeded market demand. These indicators combined with an increased competitor base has resulted in heightened pressure to reduce prices. This means the need for you to embrace [Company’s Name] digital tools and ensure customers understand the value [Company’s Name] provides is critical.

How We Can Finish Strong in Q4

To help you finish the year strong and be the expert I know you can be, I encourage you to do the following:

• Embrace Our Goals - The goals discussed early in the year, and most recently at the FTTH training, are now more relevant than ever:

  • Protect the Core Business - You can’t grow unless we maintain what we have.

  • Position for the Future - Win every major multi-year infrastructure project.

• Access FTTH Training Resources [link] – These resources you’ll recognize from our recent training. They can only help you as you work with vendors and expand our customer base.

• Review Sales Pillar Strategy [link] – I believe we have made real strides in executing the strategy to date. I am looking forward to hearing some success stories at our next sales conference. As a reminder, the pillars are:

  • Maintain and Grow the Standard Conduit Business

  • Accelerate the Conversion to MicroTechnology

  • Expand and grow the Accessory Business

  • Growth in Adjacent Markets

• [Leader Name] and team – They will continue to provide support needed to win and secure all opportunities.

We will continue to meet this challenge head on for the remainder of 2024, with additional attention on securing orders for shipment in Q4. Programs such as ‘Turn up the Volume’ need a full court press from the entire team. As shared with all of you in Salt Lake, “Q4 is the ‘ONE MORE’ quarter to make it happen.”

Good Selling!

[Signature]

This sample is copy I wrote on behalf of a VP for Global Human Resources.

Goal: Promote a new, orgainzation-wide initiative for communicating new employee announcements.

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Hello all,

At [Company Name] we believe it's important to provide a welcoming environment where people can feel valued, respected and heard at work. That's why this year we are focused on evolving the new hire experience at [Company Name] as part of our 2023 employee experience efforts. We started by rolling out a new onboarding journey tool in January and now we’re re-launching our new hire announcements in a reimagined way. All with the goal of helping every new desk worker feel more connected to our [Company Name] community when they first start.

We’d like to introduce the New Hire Announcement Page on the [Company Name] hub [link]!

Now, there is a single, online source which globally announces new hires each week. It’s interactive–giving all of you the ability to welcome and connect with our new desk workers. See for yourself and demo the New Hire Page [link].

You’ll also always be able to find our New Hire’s featured on the [Company Name] Hub home page [link to home page]. And if you don’t have time to visit the site, each month a New Hire summary email will hit your inbox with a recap of [Company Name]’s recent new hires and be able to take you directly to the page if you’d like to connect with them.

Never underestimate the important part you play in helping our new team members feel welcomed. Please take the time to reach out and connect with them. You are the reason [Company Name] has the warm, friendly reputation we have today. Let’s build on that together and create an even stronger [Company Name] community.

[Signature]

This sample is copy I wrote on behalf of a Chief Human Resources Officer.

Goal: Promote employer brand and position the organization as a leader in providing a hybrid work environment.

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The Flexible, Hybrid Workplace is Here to Stay at CNO

We recently reopened our corporate offices and couldn’t be more excited to welcome back our associates.

The last couple of years have challenged companies and associates to rethink the workplace and what that looks like in the future. Our associates told us they wanted a mix of working in the office and at home. And we couldn’t agree more. That’s why, we believe the flexible and hybrid workplace is here to stay.

At CNO, the majority of our associates can decide how best to balance their hybrid work schedules – both in-office and at home schedules. Some teams are coming into the office to use our collaboration spaces to strategize and work on projects together. We love seeing our teams come together to collaborate, network, do service projects or just have lunch. 

“When we reopened our offices, we knew we were not returning to the same work experience we left over two years ago,” said Yvonne Franzese, chief human resources officer. “We've reinvented how we work, reimagined a new workspace environment, and deployed new technology to support that new work experience. We are creating a work environment that reflects the new way to work as more associates are expected to not be in the office every day.”

“CNO continues to add benefits and programs to better support employees who are caregivers,” said Annemarie Campus, supervisor, claim operations who has worked at CNO for more than 30 years. “I am a caregiver to my children and to both my mother and mother-in-law. The flexibility to choose to be in the office or work from home, has allowed me to be a greater support to those who I am a caregiver for and save more of my personal time off for myself and address self-care.”

We commit to providing the flexible, hybrid workplace our associates are looking for with workplace updates such as modern office spaces and work schedules that meet their everyday needs. For CNO associates, here is what that looks like:

• You Decide Where You Work. While requiring something such as “three days in the office, two at home” might be hybrid, it isn’t flexible. That’s why CNO has no such mandates. Our associates can decide how often they work from home or at the office to best met their team, business and personal needs.

• Alternative Workday Structures. In addition to the freedom of choosing where you work, you’ll also find an option that allows for a non-traditional 9-5 workday. Sometimes, that type of schedule simply doesn’t provide the work/life balance our associates may need. At CNO, associates can work with their managers to temporarily adjust their schedule for a more fluid work week. Examples include compressed workweeks, split shifts, working non-traditional work hours, make-up time or alternative hours, reducing work hours, or moving to a part-time schedule.

• Reimagined Office Spaces. From new individual quiet desks to technology-forward meeting rooms, our office spaces play a role in giving associates an experience that helps build our corporate culture in a hybrid work environment. These spaces are designed to encourage collaboration, agility and innovation to support the growth of our business and associate well-being. For some of our corporate office locations, associates also have access to amenities such as an associate gym, medical clinic, and a staffed IT Helpdesk.

This sample is copy I wrote for an on-air TV I did to promote the Indy Pride Festival.

Goal: Promote the 2026 festival and parade.

Watch On-Air Segment

Article Recap

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GENERAL FESTIVAL OVERVIEW

• The festival takes place on Saturday, June 13, and kicks off with the parade at 10am.

• The parade is one of our longest standing activations for pride weekend. You can expect to see more than 200 non-profit organizations, businesses, and community members walking as part of that. It’s regularly attended by 40,000+ people. It takes place on the same Mass Ave route.

• The festival kicks off at 12pm and returns to Military Park. It will now also include activations at White River State Park.

• We will likely see a similar number of attendees there.

WHAT WE FOCUSED ON

• One thing you’ll see reflected in this year’s festival is how much the community’s feedback played a role in planning.

• Again, the return to Military Park

• A large focus on accessibility and making sure there are activations that resonate with our broad community.

• Some of those activations include a family zone, a sober zone, a vendor market in partnership with Indy Gay Market focused on highlighting local artists and creators.

• Walkability between the zones (Cultural Trail connection).

• Includes accessible ticket pricing – most of the activations are free, with only the entertainment zone requiring a ticket. Tickets start at $15.

• Focused on booking entertainment that interests a broader spectrum of our community’s interest, and you see that variety with performances by the likes of Brooke Eden, Crystal Waters, and Toderick Hall. We also have the incredible Ballroom Showcase, which highlights legendary ballroom performers from across the country. You’ll also see a larger emphasis on local talent with the community stage and several of the timeslots on the main stage (including Ciara Myst).

CLOSING REMARKS

• We’ve put together an incredible Pride for 2026 and I’m excited for our local queer community to see it. I’m confident they will see spaces there that reflect who they are and resonate with how they celebrate queer joy.

• For more information on the festival weekend, viewers can follow us on any of our social channels or go to our website.

GO TO POST

Instagram caption — Indy Pride Festival ticket sales push. Drives general admission pre-sales ($15) with a clear CTA and a value-add tie to Indy Pride's year-round programs and advocacy work.

CAPTION

🌈 Make sure you don't miss out on any Indy Pride Festival entertainment by pre-purchasing your general admission tickets!

For just $15, you can secure your spot now and spend less time waiting at the gate. Plus, every ticket purchased helps support Indy Pride's year-round programs, advocacy, education, and events.

🎟️ Get your tickets today: indypride.org/festival#tickets

#IndyPride

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GO TO POST

Instagram caption — Indy Pride Festival post-event thank-you & save-the-date. Celebrates the weekend's turnout and community impact while driving anticipation and early awareness for next year's festival (June 12, 2027).

CAPTION

🌈 Thank you to all who joined us in celebrating community, visibility, and queer joy this weekend. We’re incredibly grateful to everyone who helped make this year unforgettable. And don't forget to save the date for when we do it all again next year—June 12, 2027!

#IndyPride

GO TO POST

VIEW ACCOMPANYING NEWS RELEASE

Facebook post — Allied Solutions employer branding / recruiting. Amplifies a Forbes "Best Midsized Employers 2021" recognition to build employer brand credibility, with a direct CTA driving candidates to open career opportunities.

CAPTION

ICYMI: Allied was recognized in Forbes 2021 list for ‘Best Midsized Employers’—check out the press release to see what some of Allied’s leaders had to say about the recognition and learn about the culture that got us there. http://ow.ly/wvvd50EcwjW

Interested in our career opportunities? Apply today: https://www.alliedsolutions.net/careers
#AlliedSolutionsCareers#BlueCulture#hiring

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GO TO POST

Facebook post — Allied Solutions community engagement / United Way. Recaps year-end community impact (40+ communities, fundraising, volunteer events) to reinforce corporate culture and brand values, with an engagement-driving question to the audience.

CAPTION

We had a great time this year supporting 40+ communities across the nation through activities such as fundraising, days of service, virtual events, #hashtaglunchbag events, and more! What are some ways you’ve supported your community this year?

#AlliedForGood #DrivingChange #UnitedWay #Community